10-01-18

QUESTIONS/COMMENTS:

• Do you want to use “Motobro™” in the header description for commercial radios?
• For any PDF used, do you want to add your logo and contact info?
• I’m going to start a list of pages (below) that are ready for your final review.

 

PAGES READY FOR FINAL REVIEW
These pages are as complete as I can get them. They may need revisions, new or additional content  or they may be good to go.

• Home

MARKETS
Removed property management section.

TLK 100 RADIO
Ready for your review. This page is a sample of how a single produc t page will look, with all info on one page, per our discussion. I’ve kept product image and lifestyle or hero image in the same spot as all the series pages to keep a consistent look and feel.

9-5-18

COMMERCIAL RADIOS

This section is pretty much laid out, still need to complete content and accessories and then everything needs to be proofed.

For the radios that are identical in specifications except for a display (as an example), I have not created separate product pages. We’ll have to modify those series “landing pages” with additional content areas like specs, features, popular markets, etc., that typically are on an individual product page.

I started pulling content from Moto brochures and their website. After I while I felt it best to get your input since there is a lot to choose from and some decisions to be made.

Next time we talk let’s click through this section page by page.

BUSINESS RADIOS

I started to move forward on this section but decided to wait until we talk.  Basically, need to determine if all copy, specs, etc. are going to come from your reseller price guide. Also, I don’t think we’ll need separate pages for each model variation.

VIDEOS

I tried again to download the videos on your current live site (they are embedded from a Moto server, we do not host them) and was able to work it out except for the DTR. Looks like it has been removed from wherever it was being hosted. Has this radio been discontinued?

7-26-18

Vertical Markets

CONSTRUCTION

• Pulled copy from Moto construction PDF
• Need to add links to recommended radios

 

RETAIL & GROCERY

• Done pending your revisions

 

RESTAURANTS

• Done pending your revisions

 

HOTELS & RESORTS

• Done pending your revisions. May need more info or different benefit list. Had trouble deciding what to use.

 

HEALTHCARE

• Copy was not jumping out at me, so feel free to add, remove exchange. What I’ve done will give you a start.
• Need to add links to recommended radios

 

EDUCATION

• Need to add links to recommended radios

 

MANUFACTURING

• Need to add links to recommended radios

 

SECURITY

• Need to add links to recommended radios

 

COMMERCIAL

• Just links to existing commercial products main page

 

EDUCATION

• Need to add links to recommended radios

 

CONSUMER – FAMILY

• Just links to existing recreational radios main page

 

Astracomm.com (working from – left to right, top, down – document for revisions)

 

Home/Landing Page:

• 3 Radio Images on Landing Page – Change to 4 Images: DLR, SL300, RMU2080d, CP200d.

“Markets” Tab (Revise Order):

• Construction
• Retail & Grocery
• Hospitality (Restaurants, Hotels & Resorts) – Maybe we just leave it alone as “Hospitality”
• Healthcare
• Education
• Commercial – New!
• Also – let’s change verbiage on the Commercial page (as Vertex is no longer – it is now all Motorola): Change – “The best of Vertex Standard’s portfolio is now combined with Motorola’s industry-leading two-way radio lineup.” -To- “Some of the best of Motorola’s Commercial portfolio is now combined with Motorola’s industry-leading Business Radio lineup.”
• We also need to include the Motorola EVS S24 – I don’t see that listed…

“Products”

• Revise order to place Business Radio at top and Commercial below (above recreational – so just swap first 2).

“Help Me Choose a Radio” Tab:

• Verbiage Change – “…From the most rugged…. We have the right device….”

 

Find a Radio by Market (Order Change – by popularity) – added links to corresponding vertical spec sheets – you can copy / paste bullets for benefits easily from those and Moto verbiage on all):

 

• Construction (add in EVX-S24 to Recommended after CP 185); add Motorola Mobile, CM200d/300d
• Retail – Benefits (see retail spec sheet for Moto verbiage); Recommended – DLR Series, CLS Series, CLP Series
• Restaurants – Benefits (see Restaurant spec sheet); Recommended – Same as Retail.
• Hotels & Resorts – Benefits (Verbiage for the vertical here) ; Recommended: DLR, CLS, CLP, SL300, EVX-S24
• Healthcare – Benefits (see here); Recommended: DLR, CLP1060, SL300, EVX-S24, DTR650
• Education – Benefits (see here); Recommended: DLR, CLS, EVX-S24, DTR650
• Manufacturing – Same as Construction across the board.
• Security – Benefits (see here); Recommended: DLR, DTR650, EVX-S24
• Property Management (similar generic verbiage to hotel, here)
• Consumer / Recreational (Family Friendly) – Link to Consumer section. Moto verbiage and info here.

Range and Coverage Guide

• See separate excel sheet (Coming).

FAQ (from Resource Guide):

 

 

Pre-Qualifying Form:

• I think looks good as-is. Plain and simple… Maybe add a section for their phone number. At Bottom – “Interested in Becoming an Authorized Motorola Two-Way Radio Dealer?” click tab (emails sales@astracomm.com w/subject line, “I’m interested in becoming a Motorola 2-Way Dealer”.